| QUEBEC-BASED CAPILANO LABONTE
BRINGS INNOVATION TO THE HONEY INDUSTRY
November 4, 2004 (Victoriaville, QC.) Capilano Labonté Inc. has turned the honey industry upside down with the launch of a range of floral honeys presented in a highly innovative consumer-friendly package. It’s the first new product line for the company since the July 2003 merger of Capilano Honey Limited, Australia, and Miel Labonté Honey Inc., based in Quebec.
“The merger is what has allowed us to bring this type of innovation to the Canadian marketplace,“ said Jean Marc Labonté, President of Capilano Labonté Inc. “It offers the best of all worlds – the rich heritage of our Canadian tradition and the leadership of a sophisticated, world-class honey producer. It also creates opportunities for us to export our products, such as the new floral line of honeys, to the rest of the world.”
The line of natural liquid honeys is being introduced in Quebec and the Ottawa region, and is available in a unique non-drip, no mess squeeze 375g pack created with a patented valve designed for the viscosity of honey. Flavours include Blueberry, Clover, and Australian Eucalyptus, plus Natural Honey. Capilano Labonté Inc. is also offering its own blend of rich tasting Certified Organic Honey in the same innovative container. The new range is available at all IGA, WalMart, Familiprix, Jean Coutu, Uniprix, Brunet, Essaim stores as well as selected Loblaws, Provigo, Metro and independents.
Along with point-of-purchase displays, a November 2004 direct mail drop through Publi-sac -- expected to reach 1,000,000 consumers in Quebec -- will support the launch of the product line.
Capilano Labonté Inc. is a joint venture entity that includes the following two companies:
- Miel Labonté Honey Inc., which has been producing and distributing quality honey products throughout Quebec, the Maritime Provinces and Ontario for more than 66 years;
- and Capilano Honey Limited, one of the world’s largest honey packers, with a capacity to process and pack more than 25,000 tonnes of honey annually to some 38 countries worldwide for more than fifty years.
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For media information, contact:
Richard Chassie
Jesson Artmont Communications,
416-323-7828 x 22. |
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